October 2022


Welcome to our 

ScreenME newsletter!

ScreenME-Net stands for Screen Media Entrepreneurship. We are an international network of universities who aim to improve research, teaching, and stakeholder engagement in the area of media industries, and, in particular, screen media entrepreneurship. We are financed by EU’s Horizon2020 program (2021–2023, grant agreement No 952156).


Since our previous newsletter, many research and networking activities have led to results we would like to summarise here for you. If you would like regular updates on our activities and results, then connect with us on social media:

Also, mark your calendars now so you don’t miss our closing conference in Tallinn on 14 and 15 September 2023. We look forward to seeing as many of you as possible!


Until then, enjoy our newsletter!


Ulrike Rohn
ScreenME Coordinator
Professor of Media Management and Economics
Tallinn University, Estonia

ScreenME Events (October 2021 – October 2022)


Refining knowledge about R&D networking with stakeholders


Organised by Jönköping International Business School on

October 26, 2021


Additional info

Early-Stage Researcher Workshop ahead of the annual conference of the European Media Management Association (emma)


Organised by Jönköping International Business School on October 27, 2021

Additional info

Online Talk: What are the challenges and opportunities in building your career in academia? A talk by Vejune Zemaityte and Ivana Kostovska


March 7, 2022


ScreenME’s first industry event: Tallinn University team met with representatives from the media industries


Organised by Tallinn University on March 21, 2022

Additional info
Additional info

Online talk: How do you maximise the impact of your research on media entrepreneurship? A talk by Helen McGuirk and Britta M. Gossel


April 8, 2022


ScreenME’s second industry event: Tallinn University team met with Estonian media start-ups


Organised by Tallinn University on June 9, 2022

Additional info
Additional info

Study visit: Creating a Curriculum for Media Entrepreneurship

Britta Gossel and Thomas Cyron visit Tallinn University


August 31- September 2, 2022

Additional info

ScreenME Report: Our Strength in Research Collaboration and Cooperation with the Industry is our Critical Thinking and Academic Independence


Based on the exchange of knowledge, experience, and best practices, the ScreenME consortium published a report on networking and research collaboration and cooperation with the media industry.


Some of the questions we address in our report are: Why is university–industry cooperation and collaboration so important? How are our consortium members networking and researching activities with established and start-up media companies? What does it take for such cooperation and collaboration to be successful? What advice is there for gaining access and building trust and relationships? What are the key topics screen media industry players are interested in in terms of university research?


An important lesson from our research is that critical thinking and academic independence are, in fact, the key selling points of university researchers when engaging in cooperation and collaboration activities with the industry.

Read Our Report

ScreenME Policy Brief: How to Best Support R&D Networking

Under the leadership of ScreenME’s Vrije Universiteit Brussel, namely Hertiana Ranaivoson, the ScreenME team published a policy brief on best practices in R&D networking. Based on our ScreenME activities and research, we identified what it takes to set up and nurture R&D networking, including the role of university support centres. We formulate recommendations for universities and policy makers to make use of the potential that R&D networking holds, not only for improved research and education but also by becoming a relevant and impactful stakeholder in the development and functioning of local and regional innovation ecosystems.

ScreenMe Policy Brief

ScreenME Report: How to Best Support the Development of Early-Stage Researchers?


Every early-stage researcher is different, and there is no uniform approach to supporting an early-stage researcher’s development that works across all disciplines, universities, and institutes. Yet, ScreenME lead partner Tallinn University conducted many interviews and moderated various talks with representatives of the partnering universities to identify some of the general best practices when supporting PhD and postdoctoral students. The exchange of information and experiences within the ScreenME consortium was very informative for all participants. As a summary, the team in Tallinn published a report that addresses the following questions:

  • What are the real needs of early-stage researchers?
  • What are the areas of development support?
  • Who can provide support?
  • What are the special issues in the context of industry PhD students, post-doctoral researchers, and foreign early-stage researchers?
  • What support do early-stage researchers need the most at each stage of development?
Read Our Report

Jointly developed Media Entrepreneurship Course at Tallinn University’s Baltic Film, Media and Arts School

Our project coordinator, Ulrike Rohn, Professor of Media Management and Economics, introduced the media entrepreneurship course that she co-developed with our ScreenME partners at Jönköping International Business School (Thomas Cyron) and Eberswalde University of Sustainable Development (Britta Gossel). At the time of writing, the course is in full swing, bringing together Estonian and international MA students from various curricula at the Baltic Film, Media and Arts School. Once the course concludes, we will report!

Pictured: Thomas, Britta and Ulrike – jointly developing the entrepreneurship syllabus

ScreenME YouTube Videos for Early-Stage Researchers

The ScreenME team organised two webinars that will be most interesting for early-stage researchers. These sessions were recorded and are available on YouTube.


In these webinars, Päivi Maijanen (LUT) and Heritiana Ranaivoson (VUB) hosted Britta Gossel (HNEE), Helen McGuirk (MTU), Vejune Zemaityte (TLU)  and Ivana Kostovska (VUB), who each spoke briefly and engaged in discussions addressing the issues most relevant for early-stage researchers. 


In detail, the talk with Vejune Zemaityte and Ivana Kostovska focused on, among others, the following questions:

  • How do you find the right journal for your publication? Single-authored or co-authored publication?
  • How do you network and find the right academic community? How can experienced scholars help and support their younger colleagues in networking?
  • What are the challenges and opportunities of collaboration with industry partners? How do you initiate such collaboration?

The talk with Britta Gossel and Helen McGuirk focused on the following questions:

  • What is media entrepreneurship? Why is it important to research media entrepreneurship?
  • What does it mean to have an impact for researchers? Is it only about authoring papers?
  • What should young scholars know about publishing? How do you choose the best journal for your research?
Vejune Zemaityte and Ivana Kostovska
Britta Gossel and Helen McGuirk

Director of the Center of Digital Media Entrepreneurship in New York, Sean Branagan Visited Tallinn University’s ScreenME Team as Fulbright Specialist


Sean Branagan stayed with Tallinn University during May and June as a Fulbright Scholar. Sean is the Director of the Center for Digital Media Entrepreneurship at the Newhouse School at Syracuse University in New York, and a serial entrepreneur himself. During his stay in Tallinn, Sean worked mainly with Ulrike Rohn on the ScreenME team. 


Sean did essential consulting and networking as part of setting up a hub, the newly formed ScreenME hub, which brings together researchers and start-ups at Tallinn University.


Most noteworthy, Sean led and moderated a workshop with media tech start-ups, brainstorming on the needs and best ways for such university–industry collaboration. Sean also gave a talk to the faculty on the “Metaverse” and what it means for the media industry. He also taught media entrepreneurship to BFM’s MA students and consulted with them on their endeavours in starting their own media businesses.

Featured: Early-Stage Researchers in the ScreenME team


Ivana Kostovska from Vrije Universiteit Brussel

Read the Interview

Jonas Weber from Technische Universität Ilmenau

Read the Interview

ScreenME’s Consortium Members Successful in Applying for Further Funding


Vrije Universiteit Brussel and Aarhus University won a CHANSE project (PSM-AP)


VUB and Aarhyus successfully applied for funding in the amount of 1.5 mil euros for the CHANSE project called Public Service Media in the Age of Platformization – PSTV-AP . The project launches on 1 November 2022 and will continue for three years. The partners from ScreenME-Net are VUB (PI Tim Raats) and AU (PI Hanne Bruun).


The EU Chanse PSM-AP project asks how the cultural and social values of public service media (PSM) are being transformed by platformisation, and what factors are propelling or inhibiting change in different national contexts. This project will utilise a comparative framework based on the six public service values of universality, independence, excellence, diversity, accountability and innovation outlined by the European Broadcasting Union, applied to six countries (Belgium, Canada, Denmark, Italy, Poland, and the UK). Knowledge exchange with, and dissemination to, stakeholders and the public through industry workshops, reports, policy briefs, blogs and press articles will enable the translation of the research findings into industry and policy recommendations at national and transnational levels, aimed at securing the ongoing public value of PSM.


Tallinn University part of two winning international consortiums on innovation and entrepreneurship 


Related to the ScreenME project, Tallinn University is part of two international consortiums that received funding from the European Institute of Innovation & Technology (EIT) HEI Initiative of the European Union. The aim of the first of these consortiums, C-Accelerate, led by Aalto University in Finland, is to accelerate the role of creative communities through the exploration of entrepreneurial education and radical creativity within European education. The second of these consortiums that Tallinn University is part of, Unicorn, aims to strengthen the consortium universities’ capacity and governance of research commercialisation and innovation. Unicorn’s lead partner is TalTech in Estonia.


Tallinn University became full consortium member in the FilmEU alliance


Tallinn University’s BFM became full partners in FilmEU, an EU-funded alliance (of four international higher education institutions, led by University of Lusófona in Portugal. Together, these institutions collaborate around the common objective of jointly promoting high-level education, innovation and research activities in the multidisciplinary field of film and media arts and, through this collaboration, consolidate the central role of Europe as a world leader in the creative fields. The main objective of FilmEU is to implement a European University of excellence focused on the fields of film and media arts. The underlying vision is that FilmEU serves as an exemplary collaborative structure able to deepen existing cooperation and foster the involved HEI ability to act in the cultural and creative industries and across other societal areas they impact.

Other Announcements

Call for papers: US-Based SVOD providers in Europe


ScreenME’s Heritiana Ranaivoson from Vrije Universiteit Brussel is co-editing a special issue of the Journal of Digital Media & Policy on “US-Based SVOD Providers in Europe: Impacts and Challenges”. This issue will consider, both empirically and theoretically, the numerous challenges arising from the activities of such providers and their economic, policy and sociocultural impacts on the EU. All details here. (Deadline for the abstract: 12/11/2022).


LUT University to host the emma 2023 Doctoral Summer School


The emma 2023 Doctoral Summer School will be organized by the LUT School of Business and Management from 14 to 18 August 2023. LUT hopes to see many young scholars in the summer school. This is a great opportunity to network with other scholars, discuss your research, and have an inspiring and relaxing time by Lake Saimaa. More information to come in the coming weeks.


Follow emma’s home page: and social media #emmasummerschool2023.


Promotion video by LUT:


imec-SMIT team at VUB had a leading role in work that led to the European Commission's Study on Media Plurality and Diversity Online


On 16 September 2022, the European Commission published the Study on Media Plurality and Diversity Online at the same time as it proposed the European Media Freedom Act. Led by the EU’s Centre of Media Pluralism and Media Freedom, the study investigated two interlinked aspects of media pluralism and diversity in today’s online media environment; respectively, prominence and findability/discoverability of general interest content and services (Part A), and measures concerning the concentration of economic resources (Part B). The imec-SMIT team at the VUB led two Work Packages within Part B.


LUT University hosted the seminar “Media in the Era of Contradictions”


Journalism and freedom of speech are severely challenged by the increasingly complex and contradictory socio-political environment. But what can the media do and how can journalists resolve these challenges and conflicts to address the many contradictory expectations? These questions created lively discussion and debate among media scholars and professionals at a media seminar “Media in the Era of Contradictions”, organized by the LUT School of Business and Management in Lappeenranta, Finland, in September 2022. The seminar was part of the School’s research project on media responsibility led by LUT School of Business and Management and financed by the Helsingin Sanomat Foundation. From the ScreenME consortium, Jönköping International Business School and Tallinn University are also partners of the  #MediaContradictions project.


Read more about the seminar: Six claims about the freedom of speech and media in the era of contradictions: 

Associate Professor Päivi Maijanen from LUT University organized the seminar “Media in the Era of Contradictions”. As for the other ScreenME members, Professor Leona Achtenhagen and Assistant Professor Joaquin Cestino from the Jönköping International Business School attended the seminar.

Recent publications by ScreenME Team Members

Bruun, H. &  Frandsen, K. (2022). Time and Timing - A methodological perspective on production analysis. Critical Studies in Television, 17(1), 84-97.


Bruun, H. & Krogh Bille, B. (2022). Television Documentaries as Spearheads in Public Service Television: Comparing Scheduling Practices on the Linear Channels and Video-On-Demand Services of Danish TV 2 and DR. Nordicom Review, 43(1), 79-93.


Bruun, H. & Lassen, J.M.M. (2022). Extended Choice 2.0? New publication practices of public service television in the digital era. In: 9th ECREA European Communication Conference, 19-22 October 2022, online.


Bruun, H. & Redvall, E.N. (2022). Medieproduktionsanalyse. Frederiksberg: Samfundslitteratur.


Coles, A., Ferrer, J., Zemaityte, V., & Banks, M. (2022). A Wider Lens: Australian Camera Workforce Development and Diversity.   Australian Cinematographers Society . au/wp-content/uploads/2022/07/ A-Wider-Lens-report-final.pdf


Dündar, P., & Ranaivoson, H. (2022). Science by YouTube: an Analysis of YouTube’s Recommendations on the Climate Change Issue. Observatorio (OBS*), 16(3).


Jõesaar, A . (2022). Building bridges: Estonian- and Russian-speaking TV audiences and the value of Estonian public service broadcasting, 2010-2020. In: Janis Chakars, Indra Ekmanis (Ed.). Information Wars in the Baltic States. (81−92). Springer Nature Switzerland AG.


Jõesaar, A.; Rožukalne,A.; Jastramskis, D. (2022). Trust in Public Service Media in the Baltic states. Journal of Baltic Studies, 53(1), 587- 611.


Piepponen, A., Ritala, P., Keränen, J. & Maijanen, P. (2022): Digital transformation   of   the   value proposition: A single case study   in   the   media   industry.   Journal   of   Business Research,   150, 311-325. science/article/pii/ S0148296322004404

Call for Donations to Support Ukraine

A topic dear to us at the ScreenME team is the ongoing support of Ukraine in its fight against Russian attacks. One of the largest and most trustworthy go-to places for making donations is the ComeBackAlive foundation. For more information and how to donate. Please click button.  

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